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In todays economy, the only way a business can STAY in business is to effectively advertise. Radio and the Internet offer the best Return on Investment.
To effectively advertise your business or service, it is important to deliver a clear message that defines your business.
Your potential customers need to know what makes your business unique and what advantages there are to doing business with you rather than your competitor.
Don't be afraid to be creative in your advertising. Create interesting or comical commercials that help people remember your business name. Through advertising, you can drive new customers to your business.
Its a good practice to provide references so that people considering doing business with you can feel confident that they are making a good business decision.
Many business provide special incentives to get people to try out their goods or services. By putting "special" offers on the web or radio, you can better track your advertising results. If you offer a special "Internet Only Coupon", customers will bring those into your business and allow you to see the results.